Our Story
Tedology was founded on a simple but powerful idea: that every child deserves to feel emotionally safe, supported, and understood. Created by Clinical Psychologist Dr Louise Mansell, Tedology combines science, empathy, and the innate comfort of a teddy bear to help children explore and express big feelings - one gentle moment at a time.
With over 15 years of experience supporting children and families, Louise saw firsthand how hard it can be for children to find the words for what they feel, and for adults to know how to help. Tedology was born from those experiences - designed to gently bridge that gap with tools that work in the real world.
Did you know?
Tedology Was Born from Real-World Experience
As Seen In
Meet Teddy
While the Tedology Bear may look like a teddy bear, it is actually an emotional wellbeing kit designed to help children talk about feelings, feel calmer, and manage big emotions through connection and play.
Developed by renown Clinical Child Psychologist, Dr Louise Mansell, who has more than 15 years' experience supporting children, families, educators and organisations across Australia and the UK.
At the centre is a comforting multi-sensory teddy with fidget-friendly paws, a lightly weighted body, sensory tags, and a simple press-button voice box. Each press of the tummy guides children through playful activities that support emotional understanding, calming, confidence, transitions, and worries.
The Tedology Bear also comes with an Emotional Regulation & Resilience Toolkit, including feelings cards, a children’s activity workbook, adult companion guides, videos and live termly webinar support, making it easier to help children understand and talk about feelings, regulate emotions, and build confidence and resilience at home, in education and in professional settings.
Did You Know?
Tedology Was Born from Real-World Experience
Dr Louise Mansell is a Clinical Child Psychologist with more than 15 years' experience supporting children, families, educators and organisations across Australia and the UK.
Throughout her career, Louise has worked with children facing a wide range of emotional, behavioural and developmental challenges. Time and again, she saw the difference it made when children, families and educators understood emotions and how to manage them in real life everyday moments.
That became her mission.
Louise is passionate about making children's emotional wellbeing easier by translating psychology, neuroscience and attachment research into practical, playful and accessible strategies that parents educators and children can use with confidence.
Louise is the creator of Tedology and the Tedology Bear, which is a range of evidence and attachment-informed resources that bring the science of children's emotional development into everyday life. The Tedology bear was Co-designed with children, and playfully helps children understand and talk about emotions, develop skills calming emotions and build resilience in ways that feel engaging and achievable for both children and the adults who support them.
Whether she's delivering a keynote, consulting with organisations, training educators or developing new resources, Louise's goal remains the same:
To help little minds and those who support them manage and understand their feelings
What We Believe
Emotions deserve space.
Children feel things deeply. Tedology gives them a safe, comforting outlet to process those feelings in their own time, in their own way.
Support should feel natural.
Emotional learning doesn’t need to be clinical. It can happen in small, everyday moments - at bedtime, after school, or when things just feel too big.
Children lead the way.
Tedology is child-centred by design. From the bear’s sensory features to the language of the audio, everything has been shaped with real children in mind.
What We Do
Tedology offers emotionally supportive tools that are warm, accessible, and backed by psychological insight. Our signature bear combines:
These tools are designed to support emotional growth and development in little ones every day, whether at home, school, or anywhere else children want to take our bear.
Designed with Care
Grounded in Science
Made for Emotions
Tedology products and the bear it is a meaningful companion for children and those around them to help them navigate their emotional world. Whether it's used as part of bedtime routines, calm-down spaces, or emotional check-ins. Tedology is here to support connection, calm, and support emotional growth, but it is not an alternative to professional care and support.
Help Your Child Explore and Name Emotions
Shop Tedology
Shop our Range of Tedology products, where comfort meets connection, and feelings find their voice.
All Prices include GST and Free Shipping Australia Wide.
