The Science Behind the Bear Designed with Children.
Grounded in Science.
Made for Emotions

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A Thoughtful Approach to Emotional Growth

Tedology was co-designed with children and developed by Clinical Psychologist Dr Louise Mansell to gently and playfully support emotional development and resilience in children using strategies grounded in science and real-world experience.

Every element of the bear from its tried and tested guided audio to the sensory tags - has been carefully considered to help children feel comforted, emotionally supported and truly engaging.

Did you know?

Tedology Was Born from Real-World Experience

Meet Teddy

While the Tedology Bear may look like a teddy bear, it is actually an emotional wellbeing kit designed to help children talk about feelings, feel calmer, and manage big emotions through connection and play.

Developed by renown Clinical Child Psychologist, Dr Louise Mansell, who has more than 15 years' experience supporting children, families, educators and organisations across Australia and the UK.

At the centre is a comforting multi-sensory teddy with fidget-friendly paws, a lightly weighted body, sensory tags, and a simple press-button voice box. Each press of the tummy guides children through playful activities that support emotional understanding, calming, confidence, transitions, and worries.

Bear

The Tedology Bear also comes with an Emotional Regulation & Resilience Toolkit, including feelings cards, a children’s activity workbook, adult companion guides, videos and live termly webinar support, making it easier to help children understand and talk about feelings, regulate emotions, and build confidence and resilience at home, in education and in professional settings.

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How Tedology Supports Emotional Development

Guided Audio Activities

At the heart of the bear are ten carefully created audio prompts and activities that help children name, understand and manage their emotions.

The voice inside your bear was chosen with the help of children. We chose a young, soft voice because research shows that children are biologically and psychologically drawn to higher-pitched, gentle tones - often referred to as infant-directed speech.

These kinds of voices are known to support attention, emotional engagement, and feelings of safety. They activate nurturing responses and help children feel soothed, making it easier for them to focus, join in, and build a positive relationship with the bear.

Sensory Integration

Teddy includes multi-sensory features thoughtfully designed to provide comfort and support well-being. A lightly weighted design offers a gentle, grounding feel; sensory tags and fidget-friendly paws invite children to stay present through touch and movement.

Multiple textures and a crinkle-enhanced ear offer soothing sensory experiences. These elements may be especially helpful for children who find it hard to settle, focus, or manage big emotions.

Emotional Literacy Tools

Helping children understand emotions starts with helping them find the words. Tedology includes a visual emotion card featuring 16 common feelings (including the much-requested “hangry”) to encourage everyday emotional conversations through play.

Paired with the audio prompts and the bear’s expressive use, children begin to build a vocabulary for how they feel - without needing to explain everything right away.

Alternative Pathways to Expression

For children who prefer drawing or writing, Tedology includes a notebook and pencils to give them space to reflect or communicate in their own way.

These tools invite quiet self-expression and help children externalise what they may not yet be ready to say aloud.

Parent and Practitioner Guidance

Tedology is thoughtfully designed so children can easily engage with it on their own, exploring feelings and activities in a playful, age-appropriate way. But we know children thrive when the adults around them are involved too.

That’s why every bear comes with a comprehensive companion guide, packed with practical tips and science-informed strategies to help parents, carers, and practitioners guide and extend their child’s emotional learning journey.

Together, you can create moments of emotional learning and joy - with extra support available through our online resources and webinars.

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Professionals

Created With Clinical Insight

Tedology was created by Dr Louise Mansell, a Clinical Psychologist with over 15 years of experience working with children and families.

It’s grounded in real-world understanding of how children learn, grow, and express emotion - and it honours the importance of play, connection, and autonomy in emotional development.

Supporting the Whole Child

Tedology isnt a replacement for professional support - its a playful companion for emotional learning, comfort, and connection.

Whether at home, in education or care settings, Tedology is designed to support children in exploring their feelings through gentle, engaging moments.

Emotion Cards

Help Your Child Explore and Name Emotions

Dr Louise Mansell holding Teddy the Tedology bear and the Deck of Emotions cards

Did You Know?

Tedology Was Born from Real-World Experience

Meet The Maker

Helping little minds, and those who support them, navigate big feelings.

Tedology was developed by Dr Louise Mansell, a Clinical Child Psychologist with over 15 years’ experience. Tedology is designed to help children talk about emotions and understand how to manage them through everyday playful moments.

At the heart of the Tedology Wellbeing Kit is a multi-sensory teddy bear, with sensory tags, a lightly weighted body, fidget paws to support focus, a crinkle ear, and a press-button voice box that gently guides children through 10 playful evidence-informed activities that help them learn how to calm, name emotions and manage big feelings. Each kit also includes a workbook, feelings card, and supportive guidance for adults to help make children’s emotional development effective, easy and part of everyday moments.

Shop Tedology

Shop our Range of Tedology products, where comfort meets connection, and feelings find their voice.

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